Evidence-based Advertising

Feb 3rd, 2012
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Bloomsburg University of Pennsylvania
Course: marketing
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This paper is provided as study guides only please do not submit this document directly to any university. I examined the rate of progress in developing useful evidence-based findings on persuasive advertising. This was assessed by examining the number of papers that contributed to the development of principles over the past decade. Of the references in PA that were published from 2000 through 2009, I identified those that contained evidence related to the principles. This yielded 193 references, or about 1.6 per month. Given that there are thousands of academicians who are publishing in fields related to persuasion, the productivity is low.

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