The Challenges Of International Marketing

Feb 3rd, 2012
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Harvard University
Course: Marketing
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Introducing a product or a company to a foreign market can reveal itself being extremely profitable as long as the culture, the economical background and the overall history of that country is respected and accounted for when designing the campaign. "Experience shows (…) that ignorance of cultural differences can result in losses and failures. Care must be taken when introducing commercials, advertisements and posters into a foreign country. What may work in Europe or the United State can flop in another country"(I. Six, 2005, p.12)

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