Defining Marketing

Feb 3rd, 2012
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Brown University
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The term marketing in a conversation tends to trigger thoughts of sales and/or advertising. Eventhough both of the functions are intimatley involved with the marketing process, it would be incorrect to believe that is all that marketing focuses on. In fact this may have been a truth in the past but times have changed and with that change has come major rethinking in the area of marketing. The much larger, demanding, and competitive markets have forced organizations to re-define marketing in a whole new light and thus depend on the marketing function to keep an orgaiztions competitive edge marketplace.

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