Marketing Analysis At Kudler Foods

Feb 3rd, 2012
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Brown University
Course: marketing
Price: $20 USD

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Kudler will have to benchmark competition such as Bristol Farms and Whole Foods Market in order to identify which products prices are they offering in their catering department and which market are they targeting. For Mrs. Kudler catering and organic products are a new venture but for the companies above is an existing profitable business. Kudlers’ target market is a select group of high-end income people where price is not a concern and with the changing eating habits around the world due to health issues more people is turning towards organic products which will benefit Kudler at the end.

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