Marketing Mix.

Feb 3rd, 2012
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Illinois Wesleyan University
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a marketing mix contains four elements. These four elements are product, place, promotion, and price. The four elements are also referred to as the four P’s of marketing. All four of the P’s are need in a marketing mix. Each of them affects the other and they should all be linked together. Additionally, the four P’s were applied to an organization marketing strategies and tactics. The marketing mix is vital to any organization.

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