Communicating Through Marketing

Feb 3rd, 2012
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Illinois Wesleyan University
Course: marketing
Price: $20 USD

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Recognizing the market’s potential in diet drinks, Snapple has introduced a new line of what they called “Good for you” products. As Mr. Bryan Mazur, Vice-President and General Manager of Snapple said, “Our new Super Premium Juice Drinks will contribute to a healthy immune system and provide the metabolism-boosting benefits consumer look for, complete with plenty of great taste that they expect from Snapple.” (Healthy and tasty, 2008) This new product line will also contribute to Snapple’s healthy profit margins while boosting its market share. Large companies with big marketing budgets are always trying to find ways to push their products out to consumer.

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