Communicating Through Marketing

Feb 3rd, 2012
Studypool Tutor
Illinois Wesleyan University
Course: marketing
Price: $20 USD

Tutor description

Recognizing the market’s potential in diet drinks, Snapple has introduced a new line of what they called “Good for you” products. As Mr. Bryan Mazur, Vice-President and General Manager of Snapple said, “Our new Super Premium Juice Drinks will contribute to a healthy immune system and provide the metabolism-boosting benefits consumer look for, complete with plenty of great taste that they expect from Snapple.” (Healthy and tasty, 2008) This new product line will also contribute to Snapple’s healthy profit margins while boosting its market share. Large companies with big marketing budgets are always trying to find ways to push their products out to consumer.

Review from student

Studypool Student
" This tutor is great! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1823 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors