My Travel Marketing Strategy.

Feb 3rd, 2012
Studypool Tutor
Rice University
Course: marketing
Price: $30 USD

Tutor description

Advertising is a critical part of the marketing mix in tourism. According to Sharpley (2002) the primary concern is to establish clear objectives or goals for the promotion campaign and then to monitor and measure the responses to it. Many people agree with that the Web creates a new distribution channel which provides marketers with a direct channel to interact with customers.

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