Electronic Arts - Marketing Concept

Feb 3rd, 2012
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Cornell University
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Electronic Arts, an entertainment software manufacturer, is the company which applied the principles of Marketing Concept. Kotler and Armstrong (2001) define the marketing approach as achieving company goals by determining and satisfying the needs of target markets, which is done more effectively and efficiently than competitors. Delivering on of the highest quality games EA gained a position of a world leader. Customer orientated approach is present in the organisation from the beginning of the firm in 1987.

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