What is marketing?

Feb 3rd, 2012
Studypool Tutor
Cornell University
Course: marketing
Price: $25 USD

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Peter Bishop, executive director of the Institute for Futures Research, points out that: "…you can't predict the future, but you can arrive there less surprised and more prepared by telling stories, thinking the unthinkable and creating alternate futures through scenarios. Nine out of the 10 scenarios you imagine won't come true. But you'll be ready when that one vision does become reality…"

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