marketing_journal___fictional_start_up_company

Feb 3rd, 2012
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Truck Marketing Institute
Course: marketing
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Write a four to six (4-6) paragraph journal entry in which you: Describe your unique selling proposition (USP). Next, explain the key aspects of your business, products, or services that make them unique when compared to

Word Count: 1195
Showing Page: 1/6
G2 INTRODUCTIONG2, Inc. is an American Outdoor clothing company, which deals in outdoor/adventure/mountaineering products: Tents, sleeping bags, sun glasses, and trekking/sports/snow boots, down jackets, backpacks, fleece wear, parka suits and many more related products. Company was formed by two American climbers in 1980, they started as a partnership business and then they registered it as a company two years later. American climbers were attempting to climb G2, when one of them got frostbite and they returned back home. They could not climb the peak because of low quality equipment; they choose to make quality equipment for their fellow climbers so they can get success in their endeavors. Over the years the company has progressed and became one of the best in the industry. Company's down sleeping bags are one of the best known among climbers. G2, Inc. have very innovated anchor system for rock climbers and we are working hard to produce more light weight and high quality outdoor equipment and clothing so that mountaineers can keep touching the highest peaks of the world. UNIQUE SELLING PROPOSITIONIn the contemporary society, for a few reasons individuals need stuffs and they will purchase it from businesses. As per measurements, individuals need havens which incorporates Tents, resting packs, sun glasses, trekking/games/snow boots, down coats, rucksacks, downy wear, parka suits and a lot of people more related items . Today there are numerous associations which are d

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