Case Study Mall Of America

Feb 3rd, 2012
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Read or view the case study in Chapter 16: Mall of America: Shopping and a Whole Lot More (pages 428-429). (will be provided). Please answer the following questions using provided. 1.The Mall of America has two primary target markets: locals and visitors. What marketing strategies should they use to reach these two very different groups? 2.What types of market research should the Mall use to decide how to grow? 3.How should the Mall use social media (Facebook, Twitter, LinkedIn, YouTube etc.) to help market themselves?

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