case study mart

May 28th, 2015
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By the end of seventies, 276 stores were spread across eleven states. The rest is history. Business was booming for Wal-Mart during the 1980’s and Wal-Mart dominated the market with 1400 stores, across the United States with a series of acquisition’s and further refining of the company’s competitive advantage.

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INTRODUCTIONIn 1962, the future of modern Discount retailing was born as Sam Walton partnered with his brother Bud and the first Wal-Mart Discount City all opened their doors for business. Sam Walton found his market niche in small towns catering to the needs of rural and suburban families. The primary contributing factor to their initial success was selling name brands at discounted prices.By the end of seventies, 276 stores were spread across eleven states. The rest is history. Business was booming for Wal-Mart during the 1980's and Wal-Mart dominated the market with 1400 stores, across the United States with a series of acquisition's and further refining of the company's competitive advantage. Discount retailing had become highly competitive internationally due to favourable conditions like reduced trade barriers (NAFTA's cost reduction) and advances in information technology. In addition, new markets with less disposable income were ripe for discount retailers. In 1990's, Wal-Mart began an aggressive globalization effort. Having a saturated United States market, the company felt pressure to explore other Opportunities. Beginning in Mexico in 1991 Wal-Mart spread like a wild fire to countries across the world like Brazil, China, Argentina, Indonesia, Canada and Hong Kong .Wal-Mart's strategy epitomizes the capitalistic attitude towards global expansion with a series of Joint ventures and acquisitions with local business and in most of the cases rose to become one

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