case study rebranding

May 28th, 2015
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Branding is perhaps the most important factor that influences the sale, perception, loyalty, satisfaction and distinguishes the product from the rest of the competitors. It should be in tandem with the environmental and technological changes.

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Critical Analysis of Re-branding Strategy: Case Study of Skoda AutomobilesBranding is perhaps the most important factor that influences the sale, perception, loyalty, satisfaction and distinguishes the product from the rest of the competitors. It should be in tandem with the environmental and technological changes. In this case, it can be observed that Skoda works lost its market leadership as they were unable to change with time. The company could have just as easily gone under had it not been for Volkswagens intervention that subsequently saw the growth and popularity of the Czech automobile company restored. The Re-branding procedure definitely had a vital role in this success. Some scholars have regarded this as one of the best come-backs in the history of automobiles. Skoda Works was initially an arms manufacturer which took over a Czechoslovakian automobile manufacturer which was set up in 1895 by Vaclav Laurin and Vaclav Klement. The company was named after the founders at the time. The company's portfolio at the time boasted or arms manufacturing, bicycle repair shops, motorcycle manufacturer and automobiles towards the beginning of the 1900's. (www.campaignlive.co.uk)Skoda was one of the oldest automobile manufacturing companies in the world and prospered until the 2nd world war. However, post World War 2, the company was taken over by the Germans. Communism made it difficult for the company to keep abreast with the technological advancements of the west. By the

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