What are some of the benefits and costs that contribute to your customer value from each of the foll

Feb 3rd, 2012
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What are some of the benefits and costs that contribute to your customer value from each of the following products: a wristwatch, a weight-loss diet, a cruise on a luxury liner, and a checking account from a bank? The principle reality that different customers may "edge" benefits and costs in different ways is not treated as an issue qualification in the writing on the value of customer. In an alternate way, it can be useful to know when this sort of distinction happens on the grounds .....................................................

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