Nature of financial_research

May 28th, 2015
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A. T. Still University
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Relevant Costs Expected Future Marketing Related Vary According to Alternative Chosen Sunk Costs Past Expenditures Irrelevant to Future Planning Research & Development Previous Advertising Expenditures Sunk Cost Fallacy

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Financial Aspects ofMarketing ManagementMarketing 6201Chip BesioCox School of BusinessRelevant AccountingConceptsVariable CostsCosts of Goods SoldIndirect Variable CostsFixed CostsProgrammed CostsCommitted CostsRelevant AccountingConceptsRelevant CostsExpected Future Marketing RelatedVary According to Alternative ChosenSunk CostsPast Expenditures Irrelevant to Future PlanningResearch & Development Previous Advertising ExpendituresSunk Cost FallacyRelevant AccountingConceptsGross MarginTotal Revenue - Total C.O.G.S.Unit Selling Price - Unit C.O.G.S.Expressed as Dollars or PercentageCan Be Impacted by a Change in:Volume C.O.G.S. Selling Price Mix of Products SoldRelevant AccountingConceptsTrade MarginEach Level of Distribution ChainMarkup or Mark-OnUsually Determined on Selling PriceNet Profit MarginSales Revenue less:C.O.G.S. Other Variable Costs Fixed CostsEqual Net Profit Margin (Before Taxes)Contribution AnalysisBreak Even AnalysisTotal Revenue = Total Variable Costs + Total FixedCostsUnit Break Even = Total $ Fixed Costs / Unit SellingPrice - Unit Variable CostsUnit Contribution = Unit Selling Price - UnitVariable CostContribution AnalysisSensitivity AnalysisContribution Margin Has Many ApplicationsVary Each Element to Look at AlternativeStrategiesContribution Anal

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