thinks to understand for financial_research

May 28th, 2015
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Market Research is information collected about a particular market or market segment. Marketing Research furnishes information about consumers needs that is necessary for developing new products and formulating marketing strategies. It enables managers to measure the effectiveness of marketing programs, promotional activities, develop economic forecasts, help in financial planning and quality control. Advertising Research is a subset of marketing research. It systematically gathers and analyses information to help develop or evaluate advertising strategies, individual ads, or whole advertising campaigns.

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ADVERTISING RESEARCHADVERTISING RESEARCH SHH Kazmi, Satish K Batra 200721-1Advertising and Sales Promotion, S H H Kazmi, Satish K BatraExcel BooksADVERTISING RESEARCHLEARNING OBJECTIVESThe focus of advertising researchThe research processWhat is qualitative researchWhat quantitative research isThe basic approaches to testing adsThe essentials of effective testing SHH Kazmi, Satish K Batra 200721-2Advertising and Sales Promotion, S H H Kazmi, Satish K BatraExcel BooksADVERTISING RESEARCHMARKET, MARKETING & ADVERTISINGRESEARCHMarket Research is information collected about a particular market or marketsegment.Marketing Research furnishes information about consumers needs that isnecessary for developing new products and formulating marketing strategies.It enables managers to measure the effectiveness of marketing programs,promotional activities, develop economic forecasts, help in financial planningand quality control.Advertising Research is a subset of marketing research. It systematicallygathers and analyses information to help develop or evaluate advertisingstrategies, individual ads, or whole advertising campaigns. SHH Kazmi, Satish K Batra 200721-3Advertising and Sales Promotion, S H H Kazmi, Satish K BatraExcel BooksADVERTISING RESEARCHPURPOSE OF ADVERTISING RESEARCHAdvertising research serves a number of purposes which can be grouped intofour categories:Ad

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