problem in financial_research

May 28th, 2015
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Is executive success correlated with high need for achievement? Are members of highly cohesive work groups more satisfied than members of less cohesive work groups? Do consumers experience cognitive dissonance in low-involvement situations?

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BusinessResearch MethodsWilliam G. ZikmundChapter 1:The Role of Business ResearchBusiness Research DefinedBusiness research is defined as thesystematic and objective process ofgenerating information for aid inmaking business decisions.Business Research Research information is neither intuitive norhaphazardly gathered. Literally, research (re-search) -search again Business research must be objective Detached and impersonal rather than biased It facilitates the managerial decision processfor all aspects of a business.InformationReducesUncertaintyI dont knowif weshouldoffer on-sitechild care?It aint the things we dont knowthat gets us in trouble. Its thethings we know that aint so.Artemus WardBusiness Research TypesBasic researchApplied researchBasic Research Attempts to expand the limits of knowledge. Not directly involved in the solution to apragmatic problem.Basic Research Example Is executive success correlated with highneed for achievement? Are members of highly cohesive workgroups more satisfied than members of lesscohesive work groups? Do consumers experience cognitivedissonance in low-involvement situations?"The secret of success is to know somethingnobody else knows. "Aristotle OnassisApplied Research Conducted when a decision must be madeabout a specific real-life problemApplied Research Examples Should McDonalds add Italian pasta din

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