working of financial_research

May 28th, 2015
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Abraham Lincoln University
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The functional area my project focuses on is marketing. Marketing as defined by the American Marketing Association is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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MERCURY DRUG CORPORATIONI. Industry: Food and Drug StoresII. Years of Existence: 1945 - Present (66 years)III. Products and Services: Medicines, drug and medical equipments, personal care items, basic household needs, cosmetics and other beauty products IV. Vision & MissionThe company's mission is to continuously be the leading, trusted and caring drugstore.V. Organizational Design --VI. Key ExecutivesMercury Drug Corporation remains a privately held company. Leadership of the company remains in the family: The company's president is Mariano Que's daughter, Vivian Que-Ascona.VII. Innovations/TechnologyMercury Drug introduced many "firsts" in the Philippine drugstore industry:1948: Motorized customer delivery serviceQue began a drug delivery service, becoming the first to use motorized vehicles for swifter delivery times.1952: 17-hour, 7 days a week drugstore serviceQue expanded his store hours, introducing a 17-hour-per-day, seven-days-per-week opening schedule.1963: Self-service drugstorePart of the motivation behind the move came in recognition of a Filipino tendency to auto-medicate their illnesses.1965: 24-hours, 7 days a week serviceBy remaining open longer, Mercury Drug responded to its clients' demands for increased access to pharmaceutical products. The new opening schedule was expanded to 24 hours per day1967: Computerized temperature-controlled central warehouseThe company opened a centralized warehouse to serve its growing store

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