topic study on financial_research

May 28th, 2015
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Abraham Lincoln University
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INTRODUCTION The functional area my project focuses on is marketing. Marketing as defined by the American Marketing Association is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."

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1.1 INTRODUCTIONThe functional area my project focuses on is marketing. Marketing as defined by the American Marketing Association is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."Marketing is the area of business that directly deals with the final consumers. it is an essential tool to communicate what the business stands for and has to offer to them and can be argued to be one of the most important business functions. Marketing is directly related to the other functional areas of business management. Marketing has to keep constant taps with the finance department to ensure that the prices and budgets are communicated clearly across. This information is crucial in formulating the marketing programs for the particular quarter, to lay down objectives and targets. The Human Resource dept or the personnel department, has to ensure the employees are satisfied with the resources allotted to them and the rewards they receive to ensure that they can perform their work effectively and efficiently. Satisfied employees deliver better results and the relationship with the HR department ensures higher productivity. Satisfied employees can contribute more of their energy to understanding customer needs and requirements and communicate the same to the business to maintain their relationships with them.The Production department has to coordi

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