several important analysis of HARLEY DAVIDSON incorporation.

Feb 3rd, 2012
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SWOT analysis,CORE COMPETENCE,MERGER OR ACQUISITION,UNCERTAINTIES AND RISK,COOPERATIVE STRATEGY,PUSH SALES IN DOWN MARKET,TARGETING YOUNGER AND WOMEN SEGMENT and focuses many important analysis on HARLEY DAVIDSON incorporation

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HARLEY DAVIDSONWilliam S. Harley and Arthur Davidson make accessible to the public the first inventionof Harley-Davidson motorcycle. The bike was manufactured to be a racer, with a 3-1/8 inch bore and 3-1/2 inch stroke. The manufacturing workplace in which they worked was a 10 x 15-foot wooden shed with the words "Harley-Davidson Motor Company" crudely scrawled on the door.SWOTStrengths- There are approximately 70% market share in relation to the market for heavyweight motorcycles.- Has its procedure in the manufacture of motorcycles, and is also dynamic in providing financial services.- The only American brand producers of heavyweight motorcycles.- Has a solid brand and is well recognized in the consumer's mind with the image of "freedom and strength."- BRAC (Buell Riders Adventure Group), formed to support the brand and engage customers leverage their standard of fidelity.- Custom Motorcycles is aimportant amount of revenue for Harley Davidson.- Excellent association with the supplier, so that the truthfulness of the work and performance is achieved without the expense of quality.- Strong appearance with respect to the goodwill of the factors.- strong and long-lasting long-term relationship with employees.- The company admits SNBC (Breast Cancer Network of Strength).- It is also attuned with the MDA (Muscular Dystrophy Association) and has done so in many ways aided the association with respect to research and development, providing financial resources.- Str

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