various stages involved in satisfying a customer’s need

May 29th, 2015
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Abilene Christian University
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Marketing team identifies the customer’s need through market surveys and the interaction with the customers while production team produce the product or the services which will eventually satisfied those identified customer’s need.

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Final requirementInProduction managementSubmitted to: Mrs. Beda De PedroSubmitted by: Christopher M. De Mesa Jr.Kfc historyKFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc.KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fareThe company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991.Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the U.S. as part of a new corporate r

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