role of strategic_management

May 29th, 2015
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Abilene Christian University
Price: $25 USD

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Vision should never carry the 'how' part . For example ' To be the most admiredbrand in Aviation Industry' is a fine vision statement, which can be spoiled byextending it to' To be the most admired brand in the Aviation Industry by providingworld-class in-flight services'. The reason for not including 'how' is that 'how' maykeep on changing with time.

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VISION, MISSION AND PURPOSEVISION STATEMENTVision statement provides direction and inspiration for organizational goal setting. Vision is where you see yourself at the end of the horizon OR milestone therein.It is a singlestatementdream OR aspiration. Typically a vision has the flavors of'Being Most admired', 'Among the top league', 'Being known for innovation', 'beinglargest and greatest' and so on.Typically'mostprofitable','Cheapest'etc. dontfigureinvisionstatement.Unlikegoals, vision is not SMART. It does not have mathematics OR timelines attached toit.Vision

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