principle of strategic_management

May 29th, 2015
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Abilene Christian University
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Internal Scanning and industry Analysis : A resource – based approach to organizational analysis – resources to gain competitive edge , determining the sustainability of an advantage , Value chain analyses – industry value , corporate value , Scanning functional resources – basic organizational structures, corporate culture .

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STRATEGIC MANAGEMENTCourse contentsUNIT 1: Basic concepts of Strategic managementPhases in Strategic management, Benefits , Three levels of Strategy, Characteristics, objectives and strategies Mission, Vision, Social responsibilities and management ethics.UNIT 2: Environmental Scannin

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