principle of strategic_management

May 29th, 2015
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Abilene Christian University
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This report on Bharti Airtel is done to find out certain objective regarding the strategic approach adopted by Airtel to stand strongly in the competitive Telecom market. Airtel marketing strategy analysis is done using various models like BCG Matrix, 5-Force Model & SWOT Analysis of Airtel etc.

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EXECUTIVE SUMMARYThis report on Bharti Airtel is done to find out certain objective regarding the strategic approach adopted by Airtel to stand strongly in the competitive Telecom market. Airtel marketing strategy analysis is done using various models like BCG Matrix, 5-Force Model & SWOT Analysis of Airtel etc.This report gives information about how Airtel adjusted itself in changing market conditions, what are the various strategies it takes to become Indias 1st company by Subscriber & Revenue.We have provided a detailed analysis of the external and internal environment in which Airtel operates and have given a few of the recommendations. The oligopolistic competitive structure prevalent in the Indian telecom sector has been highlighted.INTRODUCTIONBharti Airtel was incorporated on July 7, 1995 by Sunil Bharti Mittal. It is a public limited Indian Telecommunication company with its headquarters situated in New Delhi, India. It operates in 20 countries across South-Asia and Africa. Airtel is the 3rd largest telecom operator in the world with over 243.336 million subscribers as of Feb 2012.It is the largest cellular service provider in India, with over 176.95 million subscribers at the end of January 2012.Airtel is the 5th largest mobile operator in the world in terms of subscriber base and has a commercial presence in 20 countries and the Channel Islands.Its area of operations includes:The Indian Subcontinent:Airtel Bangla, in BangladeshAirtel,

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