fundamentals of strategic_management

May 29th, 2015
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Abilene Christian University
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A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives. Recent studies and leading management theorists have advocated that strategy needs to start with stakeholders expectations and use a modified balanced scorecard which includes all stakeholders.

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IntroductionCellular services are a part of the telecommunication sector of India. It was launched in 1999 with the adoption of New National Telecom Policy by Telecom regulatory authority of India (TRAI). Cellular services are further divided into two categories, namely GSM (Global System for Mobile Communications) and CDMA (Code Division Multiple Access).GSM segment consists of players like Airtel, Vodafone, Idea and BSNL. Whereas, CDMA segment consists of players like Reliance, Tata, etc. TRAI's mission is to create and nurture conditions for growth of telecommunications in the country in a manner n at a pace which will enable India to play a leading role in emerging global information society. One of the main objectives of TRAI is to provide a fair and transparent policy environment which promotes a level playing field n facilities fair competition. In pursuance of above objective TRAI has issued from time to time a large number of regulations, orders and directives to deal with issues coming before it and provided the required direction to the evolution of Indian telecom market from a Government owned monopoly to a multi-operator multi-service open competitive market. The directions, orders and regulations issued cover a wide range of subjects including tariff, interconnection and quality of service as well as governance of the Authority.There are five private service operators in each area, and an incumbent state operator. Cellular companies provide two types of subsc

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