process of strategic_management

May 29th, 2015
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A. T. Still University
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It is based on increasing the differentiation through innovation and specialized knowledge about the target customer’s need and Softlan caters only a niche group who demands additional softening effect every time they laundry their clothes.

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STRategic brand managementPortes generic strategy PORTERS GENERIC STRATEGYDETERGENT INDUSTRY:1) COST FOCUS:A cost focus strategy requires the identification of a suitable target customer group that require a product with lower cost, as in case of a Robin liquid bleach the target customers are those requiring a cleaning agent that can remove tough stains and Robin liquid bleach satisfies customers need in a very low price.2) COST LEADERSHIP:By using cost leader ship strategy a firm can compete on price with every other producer in the industry and earn higher unit profit. Bonus enjoys the cost leadership advantage as it compete industry wide and attracts the customer with low price.3) DIFFRENTIATION FOCUS:It is based on increasing the differentiation through innovation and specialized knowledge about the target customers need

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