process of strategic_management

May 29th, 2015
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A. T. Still University
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What is Strategy? The term strategy is derived from a Greek word strategous, which means generalship. A strategy can be defined as:  A plan or course of action or set of decision rules making a pattern or creating a common thread.  The pattern or common thread related to the organization’s activities which are derived from the policies, objectives & goals.

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STRATEGIC MANAGEMENT PROJECT REPORT ONFUNCTIONAL LEVEL STRATEGYBUSINESS LEVEL STRATEGYSUBMITTED TO: MR. AMIT SHARMASUBMITTED BY: RUPAM JHA ROLL-39 DFMRM03BCONTENTSWhat is strategy?Different levels of strategyFunctional strategy-Key goals-Objectives-Types of Functional strategya) Marketing Strategyb) Human resource management strategyc) Financial strategyd) Research & development strategyBusiness level strategy-Key goals-Objectives-Types of Business level strategy What is Strategy?The term strategy is derived from a Greek word strategous, which means generalship. A strategy can be defined as:A plan or course of acti

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