feature of strategic_management

May 29th, 2015
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A. T. Still University
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International Strategies Focus on difficult markets first Shunning conventional wisdom among Chinese firms, Haier opted to enter the difficult developed markets first and, only after proving itself in those, go after the relatively easy emerging markets.

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[PM1473005] MANAJEMEN STRATEGICASE ASSIGNMENT :Haier: Taking a Chinese Company Global in 2011Harvard Business School, 9-712-408Tarun Khanna; Khrisna G. Palepu; Philip AndrewsAGUS HERMANTO [9112205310]HUSIN[9113205316]ADISTRA WIDYANIE[9114201305]DOSENF.A. HANDOKO SASMITA, MBA.PROGRAM MAGISTER MANAJEMEN TEKNOLOGIINSTITUT TEKNOLOGI SEPULUH NOPEMBERSURABAYA2015Haier : Taking a Chinese Company Global in 2011Starting in 1984 with a defunct refrigerator factory in Qingdao, a port city in Chinas Shandong province, founder and CEO Zhang Ruimin built Haier Group a into Chinas largest home appliance maker before launching operations overseas in the 1990s.Haier developed a formal global expansion strategy beginning in 1997, when Zhang announced his three thirds goal of having Haier revenue come equally from goods produced and sold in China, good

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