feature of strategic_management

May 29th, 2015
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A. T. Still University
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The mobile devices industry is a competitive market dominated by key firms like Nokia Corporation, Samsung Electronics Company, and Motorola, Inc. These companies, which have extensive product lines, capture a large portion of consumers in the mobile devices industry. However, the release of Apple, Inc.’s iPhone, in June of 2007, positioned the company as a direct competitor in the industry as the iPhone offered a variety of unparalleled features. Although the product has confronted various problems since the unveiling, Apple, Inc. has done well to identify key internal and external threats that challenge the success of the iPhone.

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Cooperstown Inc. Apple, Inc.:Creating and Sustaining a Competitive AdvantageBy:Brian Lubeck John Nitz Jeff DanforthJosh BrannonEXECUTIVE SUMMARYThe mobile devices industry is a competitive market dominated by key firms like Nokia Corporation, Samsung Electronics Company, and Motorola, Inc. These companies, which have extensive product lines, capture a large portion of consumers in the mobile devices industry. However, the release of Apple, Inc.s iPhone, in June of 2007, positioned the company as a direct competitor in the industry as the iPhone offered a variety of unparalleled features. Although the product has confronted various problems since the unveiling, Apple, Inc. has done well to identify key internal and external threats that challenge the success of the iPhone. Conceptual frameworks, such as Porters fives forces model and VRIO analysis (Value, Rarity, Imitability, Organization) establish Apples resources and capabilities and identify the organizations positioning within the market. The analysis also provides an understanding of Apples current competitive advantage and provides information necessary for strategic planning. From these studies, it is apparent that the iPhone has had tremendous success per volume of sales. However, with Apples severely limited product line, little product diversification capabilities, and the recent release of similar alternatives, such as the Google phone and the LG Dare, the iPhone

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