Strategic Management - An Introduction

May 29th, 2015
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Strategy is what changes the course or direction of a company. Different people have different opinions of what a strategy is. The words myth dictionary defines strategy as a plan, method, of series of actions designed to achieve specificgoal or effect. Strategy has also been defined by (Andrews, 1971) as a pattern of decisions in a company that determines and reveals its objectives, goals, and major policies and plans for achieving these goals, stated in such a way as to define what business of the company is into and also what kind of company it is or will be.

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STRATEGIC REPORT ON OPTIONS FOR MORRISONSSTUDENT NO: 1228377Najaatu Yusuf Strategy is what changes the course or direction of a company. Different people have different opinions of what a strategy is. The words myth dictionary defines strategy as a plan, method, of series of actions designed to achieve specific goal or effect. Strategy has also been defined by [ CITATION And71 \l 1033 ] as a pattern of decisions in a company that determines and reveals its objectives, goals, and major policies and plans for achieving these goals, stated in such a way as to define what business of the company is into and also what kind of company it is or will be. WM Morrisons is one of the four big players in the food retail industry and currently being ranked as number four. Morrisons have claimed that their current strategy is to drive sales, increase efficiency and capture growth. However these are operational plans which differs from what a companys strategy is although [ CITATION Mic96 \l 1033 ] admits that they are both important aspects of any business and need to be considered. A further and in-depth analysis of the company using current articles revealed that the companys current strategy is expanding their chain of convenience stores and also going into online retail, which will be operational by January 2014. This report aims to highlight the appropriateness of continuing with the companys current strate

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