Strategic Management - An Introduction

May 29th, 2015
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A. T. Still University
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1.1 Mission Statement • To dedicate the business to the pursuit of social and environmental change. • Creatively balance the financial and human needs of the stakeholders: employees, customers, franchisees, suppliers and shareholders. • Ensure that the business is ecologically sustainable, meeting the needs of the present without compromising the future. • Meaningfully contribute to the local, national and the international communities by adopting code of conduct which ensures care, honesty, fairness and respect.

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Assignment: Marketing Plan - The Body Shop, UK.Course: DMS/GROUP ADate: 30/05/2010Lecturer: Mr. John HeatherBy: Ashley PereiraContents:-1. Company Background.................................................................................................52. Situation analysis..........................................................................................................53. External analysis...........................................................................................................6a) Political factorsb) Economical factorsc) Social factorsd) Technological factorse) Environmental factorsf) Legal factors4. External Analysis- Micro Environment.......................................................................124.1) Industrial Analysisa) Threats of new entranceb) Threats of substitute productsc) Bargaining power of customerd) Bargaining power of suppliere) Competitors5. Market Segmentation...................................................................................................19a) Consumer marketb) Productsc) Competitorsd) Brands6. Internal Analysis........................................................................................................21 6.1) Resources analysis..............................................................................................21a) Physical Resources b) Financial Resources c) Human Resourcesd) Intangibles6.2) Competences and capabilities a)

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