Strategic Management - An Introduction

May 29th, 2015
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A. T. Still University
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The market consolidated with the market growth negligible and showed no increase in the market share of the automotive industry.The competitive prices with free insurance and no percentage rent, proved non-profit industry caused depression which eventually perform market also affected negatively the rate of credit in the automotive industry.Therefore, selling a few cars at low prices depressed the entire industry. To increase brand recognition, U.S. carmakers have spent $50 billion on the market, $15 billion dollar loss occurs when the stock market fell.

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1. Introduction-BMW (Bavarian Motor Works) is a German vehicles organization, and its achievement in auto and motorcycle division makes one of the top barnd in automobile. It was established in 1916, yet started processing in 1928 (Gmbh, 2014).BMW organization corporate headquarter in Munich.The three premium brands world's generally influential BMW, MINI and Rolls-ROYCES .BMW made a vehicle holds the most astounding principles of workmanship, traditional mechanics, engineering and quality. Because of a solid position in the motercycle segment, the BMW Group likewise offers a fruitful extent of financial related administrations. BMW Group are handled worldwide production which is focused around the nimbleness and economy (Gmbh, 2014). Figure-1.Source- 1-A. Automobile industry market size-As per data given by, In the automobile industry the size of bussiness is too small just 662.28bn and 31.44 million only vehicles were sold. (see Figure 2)This is because of,automobile industry is worldwide and developing, it has been a great deal of 5(Five) huge organizations asGeneral motorsFordDaimler-ChryslerToyotaVolkswagen andBMWIt was observed that General Motors made the highest revenue in the industry with 157.19 bn and sold 8.5 m vehicles. As we observed that general motors built the highest revenue 157.19 bn as compare to other automobile industry and the lowest revenue 41.52bn b

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