Purposes of Strategic management

May 29th, 2015
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A. T. Still University
Course: strategic_management_
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STRATEGY AND PROCESS Conceptual framework for strategic management, the Concept of Strategy and the Strategy Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business definition, Objectives and Goals - Corporate Governance and Social responsibility-case study.

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Syllabus: Strategic ManagementCredit: 3UNIT- ISTRATEGY AND PROCESSConceptual framework for strategic management, the Concept of Strategy and the Strategy Formation Process Stakeholders in business Vision, Mission and Purpose Business definition, Objectives and Goals - Corporate Governance and Social responsibility-case study.UNIT IICOMPETITIVE ADVANTAGEExternal Environment - Porters Five Forces Model-Strategic Groups Competitive Changes during Industry Evolution-Globalisation and Industry Structure - National Context and Competitive advantage Resources-

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