Purposes of Strategic management

May 29th, 2015
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A. T. Still University
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Corporate Level: Corporate level strategy occupies the highest level of strategic decision-making and covers actions dealing with the objective of the firm, acquisition and allocation of resources and coordination of strategies of various SBUs for optimal performance. Top management of the organization makes such decisions. The nature of strategic decisions tends to be value-oriented, conceptual and less concrete than decisions at the business or functional level.

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PES Institute of TechnologyStrategic ManagementAssignment-1 Submitted to: Prof Murali Murthy By: Pooja H Shah (Roll no 3) 7. What are the different levels of strategy?Strategy may operate at different levels of an organization Corporate levelBusiness levelFunctional levelCorporate Level: Corporate level strategy occupies the highest level of strategic decision-making and covers actions dealing with the objective of the firm, acquisition and allocation of resources and coordination of strategies of various SBUs for optimal performance. Top management of the organization makes such decisions. The nature of strategic decisions tends to be value-oriented, conceptual and less concrete than decisions at the business or functional level.Business level: Business-level strategy is applicable in those organizations, which have different businesses-and each business is treated as strategic business unit (SBU). The fundamental concept in SBU is to identify the discrete independent product/market segments served by an organization. Since each product/ma

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