Purposes of Strategic management

May 29th, 2015
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A. T. Still University
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CEAT ltd, a part of RPG enterprises, is one of India’s largest tyre manufacturers. Their annual revenue as of FY 2011-2012 is US$ 540 million; , an impressive list of clients and OEMs, various awards and certificates are statistics that speak for them. But it’s their performance that makes them who they are. Strength is one of the most important attributes of their products, which complements the solid foundation as a part of RPG Enterprises.

Word Count: 5712
Showing Page: 1/29
INDEX:SR No.ParticularsPage no.1.Introduction22.About CEAT Ltd.33.History54.Vision, Mission & Values65.Corporate Information76.SWOT Analysis97.Business Strategies Mergers138.Business Strategies Expansions159.Business Strategies Acquisitions1810.Corporate Restructuring1911.Corporate Social Responsibility2712.Future Prospects2813.Conclusion2914.Bibliography30INTRODUCTIONImay be a living legend, but that sure don't help when I've got to change aflat tyre.-Rob OrbisonIf you look at the world around today, tyres are surprisingly a very important part of everyones life. They are a part of us indirectly, if not directly. Tyres are used on many types of vehicles, including cards, bicycles, motorcycles, trucks, earth movers and aircrafts.CEAT ltd, a part of RPG enterprises, is one of Indias largest tyre manufacturers. Their annual revenue as of FY 2011-2012 is US$ 540 million; , an impressive list of clients and OEMs, various awards and certificates are statistics that speak for them. But its their performance that makes them who they are.Strength is one of the most important attributes of their products, which complements the solid foundation as a part of RPG Enterprises. Tyres are not just accessories; they are the force that moves your aspirations. Strength is one of the most important attributes of their products, which complements their solid foundation as a part of RPG Enterprises. So go

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