Types of Organizational Strategies

May 29th, 2015
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A sizeable proportion of the Indian population still lives in the villages and has limited purchasing power, India also has a large and growing middle class and a much smaller wealthy segment of consumers. The Indian market has a segment of approximately 150-200 million people with growing purchasing power, who seek products and services for a better lifestyle. Approximately 2 percent of Indians have a per capita income in excess of $13,000, which translates into a segment of 20 million relatively well-off consumers. This is small in comparison to India's total population, but still comprises a substantial market segment. Approximately 8 percent of Indians have a per capita income of more than $3,500, or about 80 million people; more than 100 million Indians have a per capita income in excess of $2,800.

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INTRODUCTION TO FRANCHISINGA sizeable proportion of the Indian population still lives in the villages and has limited purchasing power, India also has a large and growing middle class and a much smaller wealthy segment of consumers. The Indian market has a segment of approximately 150-200 million people with growing purchasing power, who seek products and services for a better lifestyle. Approximately 2 percent of Indians have a per capita income in excess of $13,000, which translates into a segment of 20 million relatively well-off consumers. This is small in comparison to India's total population, but still comprises a substantial market segment. Approximately 8 percent of Indians have a per capita income of more than $3,500, or about 80 million people; more than 100 million Indians have a per capita income in excess of $2,800.Franchising in some form has been operating in India for several decades. One well known example of this is the Bata shoe chain, started in the 1960's. However, franchising in its modern concept has become popular in India only in recent years. The industry is still very much in an evolutionary stage. New franchise business concepts now span across diverse sectors as education, specialized food services, healthcare, garments and apparel, entertainment, fitness and personal grooming clinics, stationery and gift shops, and courier services to name a few. As the service economy grows in India, opportunities for franchising will increase. G

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