Strategic Management Assignment-1

May 29th, 2015
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A. T. Still University
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PIA continues to soar, ever committed to innovation and rich customer experience. With a fleet of young airplanes, a crew dedicated to providing the highest standards of in-house service, and stellar management, POA is a flight that is going places. However, recently, the profitability of PIA has been witnessing a downside.

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Final Project03/January/2011Submitted To:Maam Aqsa AkbarLahore Business SchoolUniversity of Lahore1-KM Defence Road, Bhoptian ChowkLahore, PakistanSubmitted By:Ali Arshad MBA02093152Table of ContentsOverview5Company Snapshot5Fleet6Company in a Glance7Vision7Mission Statement analysis7Business Status7Offered Services7Brand marketing through sponsorships9SWOT Analysis91)Strengths92)Weakness103)Opportunities104)Threats10PESTELD Analysis111)Political Analysis112)Economic analysis123)Social analysis134)Technological analysis135)Environmental Analysis146)Legal Analysis157)Demographic Analysis15Porters five forces analysis15Bargaining Power of customers15Bargaining Power of Suppliers16Threat of Substitute Products16Threat of New Entrants16Competitive rivalry in the industry16Value Chain Analysis16Primary activities17Inbound logistics17Operations17Marketing and sales18Service19Secondary Activities19Procurement19Human Resource Management19Technology20Infrastructure20Objectives 201020Financial Objectives20Strategic Objectives20Role of Corporate Governance21Organizational Structure PIAC21Organizational Structure Lahore Head Office23Culture23Leadership and decision making in PIAC24Delegation Of tasks25Employee Attitude25Employee training and attitude enhancement25Employee satisfaction or dissatisfaction measures25Violation of Code of Conduct (COC)25Rec

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