Strategic Management Assignment-1

May 29th, 2015
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A. T. Still University
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The origin of the term Strategy is from a Greek word Strategos,’ means ‘The art of General’ –The actual direction of military force. By Alexander’s time (330 B.C.), it referred to the skill of employing forces to overcome opposition and to create a unified system of global governance.

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StrategyThe origin of the term Strategy isfrom a Greek word Strategos,means The art of General Theactual direction of military force.By Alexanders time (330 B.C.), itreferred to the skill of employingforces to overcome oppositionand to create a unified system ofglobal governance.Strategy DefinedAlfred D. Chandler (1962): Thedetermination of the basic long-term goals andobjectives of an enterprise and the adoption ofthe courses of action and the allocation ofresources necessary for carrying out thesegoals.Igor Ansof (1965): the common threadamong the organisations activities and product markets. That defines the essentialnature of business that the organisation was orplanned to be in future- this definition stressescommonality of approach that exists in thediverse organisational activitiesWilliam F. Glueck(1972): A unified ,comprehensive and integrated plandesigned to assure that the basic objectivesof the enterprise are achieved. Unifiedmeans Plan joins all the parts of enterprisetogether, Comprehensive means it coversall the major aspects of enterprise, &Integrated means that all parts of the planare compatible with each other.Michael Porter (1996): His ideas oncompetitive advantage, five-force model,generic strategies and value chain are quitepopular. He opines that strategy is corefunction of general management andstrategy is developing and communicatingth

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