Strategic Management Assignment-1

May 29th, 2015
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A. T. Still University
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Service Service of PIA is done by following activities • The pick and drop service of PIAC is pretty fast and reliable it works as a combined department with ticketing. • It is coordinating with the help of a central information system PIAC personal (SIS) • The kitchen and catering have been privatized as separate bodies • The hostesses and stewards are well trained through training programs

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Final Project03/January/2011Submitted To:Ma'am Aqsa AkbarLahore Business SchoolUniversity of Lahore1-KM Defence Road, Bhoptian ChowkLahore, PakistanSubmitted By:Ali Arshad MBA02093152Table of ContentsOverview4Company Snapshot5Fleet6Company in a Glance6Vision6Mission Statement analysis6Business Status7Offered Services7Brand marketing through sponsorships8SWOT Analysis91)Strengths92)Weakness93)Opportunities104)Threats10PESTELD Analysis101)Political Analysis102)Economic analysis113)Social analysis124)Technological analysis135)Environmental Analysis146)Legal Analysis147)Demographic Analysis15Porter's five forces analysis15Bargaining Power of customers15Bargaining Power of Suppliers15Threat of Substitute Products16Threat of New Entrants16Competitive rivalry in the industry16Value Chain Analysis16Primary activities16Inbound logistics16Operations17Marketing and sales18Service19Secondary Activities19Procurement19Human Resource Management19Technology20Infrastructure20Objectives 201020Financial Objectives20Strategic Objectives20Role of Corporate Governance20Organizational Structure PIAC20Organizational Structure Lahore Head Office22Culture22Leadership and decision making in PIAC23Delegation Of tasks24Employee Attitude24Employee training and attitude enhancement24Employee satisfaction or dissatisfaction measures24Violation of Code of Conduct (COC)24

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