Case study nano

May 29th, 2015
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University of Iowa
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The Tata Nano is a rear-engine, four-passenger city car built by Tata Motors, aimed primarily at the Indian market. The car is very fuel efficient, achieving around 26 kilometers per liter on the highway and around 22 kilometers per liter in the city.

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INTRODUCTIONThe Tata Nano is a rear-engine, four-passenger city car built by Tata Motors, aimed primarily at the Indian market. The car is very fuel efficient, achieving around 26 kilometers per liter on the highway and around 22 kilometers per liter in the city. It was first presented at the 9th annual Auto Expo on January 10, 2008, at Pragati Maidan in New Delhi, India.The introduction of the Nano received media attention due to its targeted low price. The Financial Times reported: "If ever there were a symbol of Indias ambitions to become a modern nation, it would surely be the Nano, the tiny car with the even tinier price-tag. A triumph of homegrown engineering, the $2,500 Nano encapsulates the dream of millions of Indians groping for a shot at urban prosperity." The car is expected to boost the Indian economy, create entrepreneurial-opportunities across India, as well as expand the Indian car market by 65%. The car was envisioned by Ratan Tata, Chairman of the Tata Group and Tata Motors, who has described it as an eco-friendly "people's car". IDEA GENERATIONIt all started with a dream which was translated into a reality on the 10th of January, 2008 at the Auto Expo, Delhi.The concept behind the creation of the Peoples Car was to fill the status void that was felt by the middle class families.IDEA SCREENINGThe next step was the screening of idea. How is this dream possible? What s

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