Case study Marketing Analysis

May 29th, 2015
Studypool Tutor
University of Iowa
Course: general
Price: $30 USD

Tutor description

This report on Bajaj Pulsar 220CC is done to find out certain aspects related to marketing adopted by Bajaj Auto India to stand strongly in the competitive 2 wheeler’s automobile market.

Word Count: 4649
Showing Page: 1/31
Babasaheb Gawde Institute of Management StudiesMumbai CentralMarketing Application And PracticesIndexParticularsPg No.Executive summary3Introduction4Situational Analysis5Steeple Analysis7SWOT Analysis10Tows Matrix12Michael Porters Analysis13BCG Matrix15GE Matrix Analysis17Product Life Cycle (PLC)19Marketing Mix21Customer Analysis23Value Chain Analysis.24Segmentation, Target Market, Positioning And Differentiation.285 Financial Plan30Executive SummaryThis report on Bajaj Pulsar 220CC is done to find out certain aspects related to marketing adopted by Bajaj Auto India to stand strongly in the competitive 2 wheelers automobile market. Bajajs marketing strategies are analyses using various models like SWOT analysis, BCG Matrix, GE matrix, porters five forces etc.The outcomes of these models are properly analyzed to find out the various aspects like companies position and competitors position in the market. This report on Bajaj not just give description about the company but it also talks about the various marketing strategy adopted by the company. SWOT analysis of Bajaj helps to find out the weak points of the company and to find out the way to overcome this problem.Bajaj is the India's leading manufacturer of 2-wheelers. Recently they have launched bikes keeping the youth customer in the view. Here we have analysed Pulsar 220 CC. We have seen that however the market for this type of bikes is not so big at pres

Review from student

Studypool Student
" AMAZING as always! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1822 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors