function of e commerce

May 29th, 2015
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INTRODUCTION: What is E-commerce? Commercial transactions conducted electronically on the Internet. By definition, ecommerce or electronic commerce, is the buying and selling of products or services via the Internet. For example, flipkart.com online retail store for buying electronic items. Jabong.com Online shopping in India for men, women & kids for shoes, clothing, watches, sunglasses.

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E-Commerce in IndiaTable of contentSr No.TopicsPage no.1Introduction2-42History53Current situation64Impact on retail stores75Future Trends & Forecast8-96Bibliography10INTRODUCTION:What is E-commerce?Commercial transactions conducted electronically on the Internet.By definition, ecommerce or electronic commerce, is the buying and selling of products or services via the Internet. For example, flipkart.com online retail store for buying electronic items.Jabong.com Online shopping in India for men, women & kids for shoes, clothing, watches, sunglasses.Ecommerce in India:Indiahas an internet user base of about 137 million as of June 2012.Thepenetrationofe-commerceis low compared to markets like the United States and the United Kingdom but is growingat a much faster rate with a large number of new entrants. The industry consensus is that growth is at an inflection point.Unique to India (and potentially to other developing countries),cash on deliveryis a preferred payment method. India has a vibrant cash economy as a result of which 80% of Indian e-commerce tends to be Cash on Delivery. Similarly,direct importsconstitute a large component of online sales. Demand for international consumer products (includinglong-tailitems) is growing much faster than in-country supply from authorised distributors and e-commerce offerings.The e-Commerce market in India has enjoyed phenomenal growth of almost 50% in the la

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