function of e commerce

May 29th, 2015
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Global retail giant Amazon.com today said it is ‘engaging’ with the government for relaxing of foreign investment norms in the e-commerce space, following which it will adopt a hybrid model to start product retailing as well as marketplace model that it is using as of now The company, which launched operations in India in June, currently operates what it calls a marketplace model. Under this model, Amazon.in does not sell products directly to customers but only provide a platform to sellers.

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jack ma is the richest chinese of the valuation $25 billionAmazon asks Indian govt to relax FDI in retail e-commerce spaceGlobal retail giant Amazon.com today said it is engaging with the government for relaxing of foreign investment norms in the e-commerce space, following which it will adopt a hybrid model to start product retailing as well as marketplace model that it is using as of nowThe company, which launched operations in India in June, currently operates what it calls a marketplace model. Under this model, Amazon.in does not sell products directly to customers but only provide a platform to sellers.Indias Foreign Direct Investment (FDI) policy restricts e-commerce companies from offering services directly to retail consumers. At present, 100 percent FDI is allowed in business -to-business (B2B) e-commerce but not in retail trading.The company, which began operations with just two product categories books and movies, has now over 15 products categories and over 1,400 sellers listed on its website.India OL retailing: Indian retail sector accounts for over 20% of countrys GDPIndias overall retail market is estimated to be worth $554 billion,Also contributes to around 8% of total employmentUnorganised retail 92%Organised 8%Online retailingBusiness to Customer (B2C)Inventory Led Model(product retailing)Marketplace ModelConsumer to Consumer (C2C)Many sites offer free classifieds, auctions and forums where individuals can buy

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