nature of e commerce

May 29th, 2015
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Aberystwyth University
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"Most people think that e-commerce means online shopping, but web shopping is only a small part of the e-commerce picture." (Weiss, 1997) E-commerce is a broad term describing the electronic exchange of business data between two or more organisation computers. Some examples might be the electronic filing of your income tax return, on-line services like Prodigy, and on-line billing for services or products received. E-commerce also includes buying and selling any item over the Internet, electronic fund transfer, smart cards, and all other methods of conducting business over digital networks. The primary technological goal of e-commerce is to integrate businesses, government agencies, and contractors into a single community with the ability to communicate with one another across any computer platform. (Edwards. 1998)The three major e-commerce categories are:1)Business-to-consumer (B2C) electronic commerce2)Business-to-Business (B2B) electronic commerce3)Consumer-to-Consumer (C2C) electronic commerceBusiness-to-consumer (B2C) electronic commerceA form of e-commerce in which customers deal directly with an organization and avoid intermediaries.This reduces the inventory overhead and hence reduces the investment of Business.It involves retailing products and services to individual consumers.e.g.Barner&, which sells books, software and music to individual consumers, is an example of B2C e-commerce. D

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