nature of e commerce

May 29th, 2015
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Aberystwyth University
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ACKNOWLEDGEMENTEvery work constitutes great deal of assistance and guidance from thepeople concerned and this particularproject isof no exception.A project of thenature is surely a result oftremendous support, guidance,encouragement and help.Wish to place on record my sincere gratitude toMr. Satyendra KumarSinghand the entire faculty of our department. I thank them for theirconstructive help and encouragement throughout the project. Withouttheir support and guidance taking this would not have been possible.Also,wishtoacknowledgeenthusiasticencouragementandsupportextended to me by my family members. At last, I would like to thank allthe faculty of business management to help me completing this project.Im also thankful to my friends who provided me their constant supportand assistance.STUDY OBJECTIVETo learn about the existing trends in e-commerce industry todayTo analyse in depth the benefits and limitations of online transactions of products.To examine the online shopping sites prevalent in Lucknow such as the mall. To observe the future of the industry and recommend improvement ideasREPORT ON THE INDUSTRYThis report provides a brief overview of the ecommerce in India with information on the market characteristics, the various ecommerce models, key players and the future potential of commerce industry E-Commerce in India: Overview and Reasons for GrowthThe Online e-commerce Industry

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