modes of e commerce

May 29th, 2015
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The sample in the study was not selected at random; instead, the members met a specific requirement. The sample used in this study involves a specific demographic. First, all of the members of the sample group are female with the age ranging from 20 to 25 years old. Second, all members of the sample are full-time university students. Lastly, all are enrolled in a marketing postgraduate or equivalent programme. There were no restrictions in residency, ethnicity, nationality or financial status; therefore all the members varied in demographic nuances.

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E-Commerce: Comparison of On-line Shopping Trends,Patterns and Preferences against a Selected Survey of Women ByJames ChristopherNovember 2004AbstractWith the explosion of the e-commerce in the past few years, distinct buying patterns and preferences have emerged for specific groups and other demographics. These patterns have been measured and collected by numerous independent marketing, business and even academic studies to understand how consumers connect with new technology. With the advent of the Internet and its related technologies as a new vehicle for commerce, new models have developed. This paper lays the groundwork with brief introduction of recent trends in e-commerce on people; particularly its impact on women. This is followed by their general perceptions and preferences of the online shopping including product and website selection. Each of these e-commerce generalities will be compared to information amassed from survey questions and open ended discussions with a small sample group of women. It will also delve into favorable as well as negative website characteristics and sum up the favorable elements into a description of an e-commerce website that would suitable to the group being studied. James ChristopherKingston UniversityEmail: K0326965MSC Business Information Technology ProgrammeCourse: E-Commerce, John EldredIntroductionThe Internets impact on people has been profound; particu

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