E-commerce is an emerging concept

May 29th, 2015
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A. T. Still University
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Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.

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Discussion Questions Answer Hints1. Compare and contrast viral marketing with affiliate marketing.In both viral and affiliate marketing of business, relying on a third party to assist in its marketing effort is necessary.With affiliate marketing, individuals or firms are paid based on the amount of additional business they can send to the selling firm.With viral marketing, individuals are encouraged to market the product to others without any financial gain.2. Carefully examine thenontechnologicallimitations of EC.Which are company dependent and which are generic?All of the listednontechnologicallimitations are generic concerns with EC with the exception of "Lack of trust in EC and in unknown sellershinderbuying." This limitation may be overcome by well-known and established merchants who will bring with them some level of customer confidence.3. Compare brick-and-mortar and click-and-mortar organizations.Brick-and-mortar organizations only maintain a presence off-line.Click-and-mortar organizations maintain a presence both online and off-line.4. Why is it said the EC is a catalyst of fundamental changes in organizations?EC causes fundamental changes in organizations because it requires business models and processes to be redesigned and streamlined.This is required for firms to have successful EC.5. Explain how EC facilitates supply chain management.EC facilitates supply chain management by exposing the inner wor

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