CUSTOMER TRUST IN B2C E-COMMERCE AND IMPORTENCE OF SOCIAL PRESENCE

May 29th, 2015
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A. T. Still University
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The Internet has provided businesses of all sizes with opportunities to expand their market base, improve operational efficiency, create new links with trading partners, and provide better customer service, among other benefits. However electronic commerce (e-Commerce) has, in many cases, failed to live up to its potential. In particular, business-to-customer e-Commerce forecasts have been overly optimistic, where transactions have not reached a point of critical mass.

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GWALIORSEMINAR REPORTONCUSTOMER TRUST IN B2C E-COMMERCE AND IMPORTENCE OF SOCIAL PRESENCESubmitted To: Submitted By:Prof K.K.Pandey Alok SrivastavaProject Guide Adarsh Saxena(Faculty, PIMG) Amardeep Sharma M.B.A. I semesterDECLARATIONWe are, student of MBA I Semester of Prestige Institute of Management, Gwalior, hereby declare that the seminar report titled Customer Trust B2C E Commerce And Importance Of Social Presence is submitted by me in the line of partial fulfillment of course objectives of the Masters of Business Administration Degree.We assure that this project is the result of my own efforts and that no other institute for the award of any degree or diploma has accepted it.Date: Alok SrivastavaPlace Adarsh Saxena

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