CUSTOMER TRUST IN B2C E-COMMERCE AND IMPORTENCE OF SOCIAL PRESENCE

May 29th, 2015
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A. T. Still University
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This requires a significant amount of awareness of the state of research in ecommerce, both in terms of technology as well as about what is in practice. To help you prepare for your dissertation on e-commerce, this article provides suggestions on topics that cover the subjects of e-business, Internet marketing, e-commerce security, mobile

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E-CommerceE-commerce is usually associated with conducting any transaction involving the transfer of ownership or rights to use goods or services through a computer-mediated network. E-commerce can be formally defined as technology-mediated exchanges between parties (individuals, organizations, or both) as well as the electronically-based intra or inter-organizational activities that facilitate such exchanges. A more complete definition is : "E-commerce is the use of electronic communications and digital information processing technology in business transactions to create, transform, and redefine relationships for value creation between or among organizations, and between organizations and individuals."Definition of E-Commerce from Different Perspective :1. Communications PerspectiveEC is the delivery of information, products/services, or payments over the telephone lines, computer networks or any other electronic means.2. Business Process PerspectiveEC is the application of technology toward the automation of business transactions and work flow.3. Online PerspectiveEC provides the capability of buying and selling products and information on the internet and other online services.UK government gave a broad definition explaining the scope of e-commerce to industry : "E-commerce is the exchange of information across electronic networks, at any stage in the supply chain, whether within an organization, between businesses, between businesses and consumers, or between

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