Architectural Framework for Electronic Commerce

May 29th, 2015
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Abilene Christian University
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India has its share of success stories in the B2C segment in the form of,,,,, and , etc. These and such other portals are generating a lot of interest and increasing transaction traffic. Smaller businesses have jumped onto the bandwagon by offering products and services online and have successfully carved out niches for themselves. The online community is growing by leaps and bounds as an increasing number of consumers have started transacting online because the initial fears and apprehensions are being laid to rest. Research studies have indicated several factors responsible for the sudden spurt in growth of eCommerce in India such as:

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ACKNOWLEDGEMENTEvery work constitutes great deal of assistance and guidance from thepeople concerned and this particularproject isof no exception.A project of thenature is surely a result oftremendous support, guidance,encouragement and help.Wish to place on record my sincere gratitude toMr. Satyendra KumarSinghand the entire faculty of our department. I thank them for theirconstructive help and encouragement throughout the project. Withouttheir support and guidance taking this would not have been possible.Also,wishtoacknowledgeenthusiasticencouragementandsupportextended to me by my family members. At last, I would like to thank allthe faculty of business management to help me completing this project.Im also thankful to my friends who provided me their constant supportand assistance.STUDY OBJECTIVETo learn about the existing trends in e-commerce industry todayTo analyse in depth the benefits and limitations of online transactions of products.To examine the online shopping sites prevalent in Lucknow such as the mall. To observe the future of the industry and recommend improvement ideasREPORT ON THE INDUSTRYThis report provides a brief overview of the ecommerce in India with information on the market characteristics, the various ecommerce models, key players and the future potential of commerce industry E-Commerce in India: Overview and Reasons for GrowthThe Online e-commerce Industry

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